Sales Forecasting ... “Look After The Pennies ...”
This article could go in a couple of directions. Should I bang on about how accurate sales forecast processes pay huge dividends over time (literally) or how they can be used as an early warning system for the company’s health etc.? No, for this one I will stick to saying “Don’t bother putting much effort into them at all”. Let me clarify that slightly. In previous articles I have talked about the importance of the marketer having a complete understanding of the Customer Jour
