Sales Forecasting ... “Look After The Pennies ...”
This article could go in a couple of directions. Should I bang on about how accurate sales forecast processes pay huge dividends over...
Marketing Techniques, Objectives and Promotional Strategies … where do I start?
The vast majority of small business owners don’t come from a marketing background or have any formal training on how to promote their...
Marketing A Small Business Made Easy
One day marketing courses across London in March 2016. To learn more hit the button below.
Daydreaming the Journey
This is the first of 3 posts where we are going to build a Marketing Framework based on a Customer Journey. N.B. You might well have...
What’s Einstein got to do with your Customer Journey?
Recently (at time of writing) there was a great fuss in the media about some boffins being able to prove that Gravitational Waves are...
Google! ... Wind your neck in. You didn't invent Human Nature ... useful ZMoT video though!
I am a massive fan of Google and much to the surprise of others in my general profession, I am ‘Android’ all the way. As a business they...
“Just like my ex-wife … my audience doesn’t understand me!”
Let’s keep this one really short! When you are marketing your service or product it is rarely (hopefully) to your friends and family. ...
My Imaginary Friends
This post is written for Mike, Jenny and Pete. No, they are not my kids, dearly departed friends or even close family but they are very...
Welcome !
For years now I have been strategising other people's digital marketing and it was only when I saw the availability of this domain name,...
