March 17, 2016

The vast majority of small business owners don’t come from a marketing background or have any formal training on how to promote their business.  In most cases they have a key skill or product that they trade or sell but to do that they must have customers.  Gaining tho...

February 18, 2016

 One day marketing courses across London in March 2016.  To learn more hit the button below.



February 16, 2016

This is the first of 3 posts where we are going to build a Marketing Framework based on a Customer Journey. N.B. You might well have created up to 5 customer personas at this stage and hopefully a Value Proposition for each but we do one framework per persona.


Step 1


February 16, 2016

Recently (at time of writing) there was a great fuss in the media about some boffins being able to prove that Gravitational Waves are indeed rolling around the Universe.  As a consequence we will be able to observe the sky without having to rely on light as the primary...

February 13, 2016

I am a massive fan of Google and much to the surprise of others in my general profession, I am ‘Android’ all the way.  As a business they are astonishing but more about the really good bits in a later post.  Sometimes, however, they seem to think they invented everythi...

February 12, 2016

Let’s keep this one really short!


When you are marketing your service or product it is rarely (hopefully) to your friends and family.  Therefore, if there is nothing in it for the individual in an audience, they really are not going to respond to you, your expensive ad...

February 11, 2016

This post is written for Mike, Jenny and Pete.  No, they are not my kids, dearly departed friends or even close family but they are very important to me and I know them intimately.  There is a little bit of you in one, two or all three of them. Mike, Jenny and Pete are...

February 5, 2016

For years now I have been strategising other people's digital marketing and it was only when I saw the availability of this domain name, it occurred to me that I should slightly formalise my own presence on the web … so here is the beginnings of it!


To keep it simple,...

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February 11, 2016

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February 16, 2016