Marketing Techniques, Objectives and Promotional Strategies … where do I start?

The vast majority of small business owners don’t come from a marketing background or have any formal training on how to promote their business. In most cases they have a key skill or product that they trade or sell but to do that they must have customers. Gaining those customers and then keeping them, is an absolute requirement and how to do it better often seems to take on the mystic qualities of some form of black art. If the above sounds familiar, I bet you are constantly getting bombarded with other peoples’ ideas of what techniques, objectives and strategies you should use … “Go Mobile!” … “why aren’t you doing Social Media? If you don’t you will fail!” … “Email ! Old but still fanta

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